Boohoo’s backlash was ‘exactly what I expected’


Kourtney Kardashian is not backing down.

The reality star, 43, came under fire last week after fast-fashion giant Boohoo announced it had recruited her as “the new brand ambassador with a focus on sustainability” and would create two collections with an ecological angle.

Social media users were outraged to see a member of the Kardashian-Jenner family, traveling by private jet, being paid to promote sustainable style. comparing the association to “Burger King collaborating with a fitness influencer” and calling it “absolute nonsense”, “insulting” and “embarrassing”.

On Tuesday, September 13, the day of her line’s launch, Kardashian finally addressed the backlash on Instagram.

“I went back and forth about doing this collection with @boohoo because the first thing I think of when I hear the words ‘fast fashion’ is that it’s bad for our planet,” she began.

“Boohoo approached me about being an ambassador for sustainability, and even though I knew it would be a backlash because the two just don’t go together, I thought about the fact that fast fashion, or the fashion industry in general It doesn’t go anywhere.”

kourtney kardashian
Kardashian’s year-long process of meeting with industry leaders has been captured for a series of social videos, according to Boohoo’s press release, which will be released for the public to hear from “worker wellness specialists.” , human rights, textile waste, recycling, resale and old fashion.”

According to Kardashian, the partnership still has the potential to change the way some people shop.

“I thought about the attention this collaboration would bring to people who might otherwise have no idea about the impacts of fast fashion on our planet. I thought how pushing Boohoo to make some initial changes and then holding them accountable for bigger changes would be shocking,” he continued.

“It’s definitely making some noise, which is exactly what I expected. I certainly don’t have all the answers, but for someone who’s done a collaboration on a fast fashion line in the past, that didn’t get a backlash because I wasn’t calling attention to trying to make better changes, I’m proud to do it. with intent and purpose.”

kourtney kardashian
A limited run of real vintage leather jackets (seen here) are included in the limited edition release.

Poosh’s founder then called on “experts who have ideas [or] Suggestions” to communicate and share your thoughts.

“I want to help and based on my experience so far working with the team I work with at Boohoo, they do too. I’ll talk about their changes, how we’ve made this line more sustainable, and what I’ve learned that we as consumers can do to help…all to come! she concluded.

kourtney kardashian
Kardashian made a statement in more ways than one, giving her husband Travis Barker a nod in this Blink-182 t-shirt.

Available to buy now, the first release of Boohoo by Kourtney Kardashian Barker includes 45 pieces that range in price from $6 to $100. Of the lot, 41 items are made from recycled fibers, while two are vintage.


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